Pioneer DJ unveils TORAIZ SP-16

Pioneer DJ unveils TORAIZ SP-16 sampler and step sequencer at Palm Expo 2016

15 Jun, 2016

Pioneer India

New Delhi, 26th May 2016 - Pioneer India Electronics, the leading in-car entertainment systems company, unveiled TORAIZ SP-16 sampler and step sequencer, first in their line-up of music production tools for DJs and producers, at the Palm Expo 2016 that was held at Bombay Exhibition Centre, Mumbai.

Pioneer has partnered with the legendary synth creator Dave Smith to add the analogue filters from his renowned Prophet-6 synthesiser to the TORAIZ SP-16. The sampler also features 7-inch, full-colour touch screen with detailed sample information; a 16-step sequencer to create up to 256 different patterns; multicolored performance pads with velocity mode which can load up to 16 samples to the large rubber pads.

It comes with 2GB of pre-installed samples crafted by Loopmasters; touch strip for instinctive control on various parameters including pitch bending; USB port for accessing external samples and 8GB of flash memory to use the product as a standalone unit with no need for a laptop. The real-time processing engine of the sampler can reliably manipulate the sound using time stretch, pitch bend and amp envelope. One can also add the TORAIZ SP-16 to the CDJ or XDJ set-up using Pro DJ Link and the sampler will snap the one-shots and loops to the beat of the master deck.

Commenting on the launch, Mr. Minoru Ogawa - Managing Director, Pioneer India Electronics said, ‘Pioneer has been developing and manufacturing innovative DJ equipment for decades now. Our latest offering TORAIZ SP-16 is the first in our line-up of music production tools and will be a game changer for DJs and producers. With the introduction of this product in India, we want to penetrate new markets and gain market share of the DJ Production segment of DJ Industry in India. In future, we aspire to have a strong presence in the production studios of DJ Producers and on-stage live acts performing DJs.’

At the Pioneer DJ India booth at the expo, the visitors also experienced the new products such as the NXS2 system, rekordbox dj controllers (DDJ-RZ, DDJ-RX, DDJ-RR, DDJ-RB), All-in-One DJ systems (XDJ-RX) besides the groundbreaking Battle mixer the DJM-S9 connected to rekordbox dj DVS system. Pioneer also lined up India's two most knowledgeable and respected Top DJs Tuhin Mehta and DJ Mash (Pioneer official DJs – India) to conduct master-classes on the CDJ-2000-NXS2 & DJM-900-NXS2 system and in-depth rekordbox (Pioneer’s music management software).

Commenting on this year’s Pioneer DJ India booth, Mr. Anirban Bhattacharya – Sales, Marketing & Product Manager said, ‘This year the whole focus was on introducing the much-awaited range of rekordbox dj native controller series (DDJ-RZ/RX/RR/RB) and rekordbox dj performance software that has strong features such as (rekordbox DVS & rekordbox video in the future), with the advent of rekordbox dj software, Pioneer DJ has brought to its loyal users the best of both the worlds: DJ Hardware & Software, the challenge ahead is to establish rekordbox dj as the most preferred and best performance dj software in the laptop DJing domain/DJ Software user base, we are making huge strides to also stamp our presence in the music production aspect of DJ Producers with the introduction of Toraiz-SP16 – first of its kind sampler and step sequencer from Pioneer DJ.’

Pioneer forayed into DJ products category in 1994 by introducing the world’s first table top CD player for DJ’s, when record player was still the standard. In 2001 Pioneer’s DJ players were cemented as the market’s de facto standard (a position they have retained ever since) with the launch of the CDJ-1000 as the industry’s first DJ-oriented CD player capable of real-time scratching. For over 20 years, Pioneer DJ has been at the forefront of innovations in the DJ Hardware ecosystem model/industry, and consistently bringing new game-changing products for DJs across the world, with each new addition to the its range it is consistently proving to lead the industry and cement its leadership with unmatched technological advancement in the DJing domain related products.

About Pioneer India Electronics Pvt Ltd:

Pioneer India is the Indian Subsidiary of Pioneer Corporation, Japan. Incorporated in 2008, Pioneer India’s core business covers the car audio and video segments with a diversified range of products focusing on DVD players, home entertainment systems, speakers and car audio-visual solutions. Pioneer India, work in line with the corporate vision to become a company that works together in ‘pursuing innovations one after another’. Pioneer India aims to continuously introduce innovative products that will raise entertainment to the level of pure emotion. For more information, log onto www.pioneer-india.in

For further information please contact:

Gaurav Kumar

Pioneer India Electronics Private Limited
gaurav_kumar@pioneer.com.sg

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