Pioneer Corporation today announced that it will begin manufacturing in-car products in India in 2026. Following the establishment of an R&D center in the country in 2023, this strategic initiative will further enhance the Pioneer Group’s presence and position in India, where the automotive industry has been enjoying outstanding growth annually.

Under the corporate vision of “Creating the Future of Mobility Experiences,” Pioneer has been stepping up its efforts to transform itself into a solutions company. Furthermore, the company has been taking steps toward becoming a major player in the global arena, including bringing in executives and industry veterans from outside and establishing R&D facilities in India and Germany.

Pioneer considers India as one of its high-priority markets outside Japan. The start of local production of in-car products, in collaboration with local contractors, will enable us to establish an end-to-end value chain in the country, ranging from B2B sales and R&D to manufacturing and post-delivery support. This will give us an excellent opportunity to bolster our business with Indian automakers. In particular, we will be able to serve them better by becoming more flexible in accommodating local needs into product design and manufacturing, substantially reducing delivery lead time, and providing after-sale service support promptly when needed. Local production is scheduled to start with Display Audio products for automakers, and we will consider expanding the scope of production to include a broader range of in-car products, both for factory installation and for retail channels.

Commenting on the strategic decision, Shiro Yahara, President and CEO of Pioneer Corporation, said, “We are excited to start the manufacture of in-car products in India. The shift to local production will enable us to better serve local automakers close to their home turf. It is a huge step forward for Pioneer to become one of the key players in the fast-growing Indian auto industry and to drive the growth of our global business in the long term.”

“With the start of local production, we are confident that our commitment to India will become stronger than ever. By establishing closer partnerships with local automotive manufacturers, we will provide a wider range of products and services to meet the needs of evolving Indian automotive customers,” said Aniket Kulkarni, Managing Director of Pioneer India Electronics Private Ltd.

Starting local production in India is perfectly in line with the “Make in India” initiative launched and promoted by the Indian government to drive domestic manufacturing, and is also part of Pioneer’s strategy to deliver enhanced mobility experiences to drivers and passengers around the world.

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About Pioneer Corporation

Pioneer is a leading global manufacturer that has been developing an array of world-first products and services since its inception in 1938 based on its corporate philosophy of “Move the Heart and Touch the Soul.” Through our core car electronics business, we propose new and unique value by providing products and services that realize comfort, excitement, safety and security in vehicle interiors, utilizing unique and innovative ideas combined with cutting-edge technologies. We have formulated the goal of "Creating the Future of Mobility Experiences" as our new corporate vision and are committed to transforming into a solution company that uses products and services to solve the myriad challenges of the mobility field.
For more information on Pioneer, visit the company's website at http://pioneer.jp/en/