Pioneer India Launches Automotive 360° Surround View Camera System and Announces OEM Deal with Leading Automaker

Posted on 15 Jul, 2025, by Pioneer India

Pioneer India today announced the launch of its new Automotive 360° Surround View Camera System, designed to enhance driver safety and visibility in complex traffic conditions. As part of this milestone, Pioneer also revealed that it has secured an OEM customer in India, marking a major step forward in its growth strategy for the Indian market.

The 360° Surround View Camera System is engineered to provide drivers with a seamless bird’s-eye view of the vehicle’s surroundings, improving maneuverability in tight spaces, enhancing pedestrian awareness, and reducing blind spots. With a compact design, ultra-wide-angle lenses, and advanced image processing, the system delivers real-time stitched video output directly to the in-car display. It can be seamlessly integrated as a running change to existing car lines or be part of new model development.

Key Features of the Pioneer 360° Surround View System:

  • Real-time composite bird’s-eye view from four HD/FHD wide-angle cameras
  • Advanced image stitching and low-latency video processing
  • Ruggedized build quality for high reliability in extreme environment and road conditions
  • Compatibility with standard and custom in-dash displays
  • Fast auto-calibration reducing installation complexity
  • Full integration into OEM vehicle architecture with CAN support

This product launch is being led by Pioneer’s Advanced R&D team in India as part of the company’s globalization strategy. This rollout marks a significant milestone — the first OEM deployment of Pioneer’s advanced camera technology in the Indian market, localized, manufactured, and delivered by Pioneer India. This also marks an important milestone in Pioneer’s Make-in-India strategy.

“This rollout is a proud moment for our team in India. It reflects our readiness to deliver complex, OEM-grade technology solutions with full local ownership — from concept and development to integration and execution,” said Aniket Kulkarni, Managing Director, Pioneer India. “We see this as a stepping stone to deeper collaborations with Indian OEMs across safety, connectivity, sound and infotainment domains.”
“We believe this is just the beginning,” added Siva Subramanian, PhD, Executive Officer, Pioneer Corporation & CEO, Mobility AI & Connectivity BU. “India is a key strategic market for us, and as we expand our camera and connectivity portfolio, we aim to collaborate with more OEMs across India, to deliver intelligent, safety-enhancing in-vehicle experiences.”

About Pioneer India

Pioneer India, a subsidiary of Pioneer Corporation, Japan, brings world-class audio, infotainment, and mobility solutions to the Indian automotive industry. Backed by local R&D, program management, and customer support capabilities, Pioneer India works closely with OEMs to deliver customized, high-quality in-vehicle experiences.